J.P. Morgan Chase
At DePalma Creative, we've built a robust and fruitful relationship with JP Morgan Chase, our esteemed client. Our latest endeavor focuses on Barry's, a brand synonymous with intense, high-energy fitness experiences. In this project, our primary objective was to vividly showcase JP Morgan Chase's pivotal role in steering Barry's through the pandemic's challenges. Their support was instrumental in not only helping Barry's survive a difficult period but also in propelling them to new heights of success.
Recognizing JP Morgan Chase's high standards in film production, our team worked hand-in-hand with their experts to exceed these expectations. The core of our strategy revolved around crafting a compelling brand narrative for Barry's, emphasizing the benefits and strength of their partnership with JP Morgan Chase.
Our approach is strategy, storytelling, and branding
At DoorDash, we celebrate the people behind every order. Our mission is to empower and grow local economies. When consumers get their goods, local merchants get business, and Dashers get paid.
we celebrate the people behind every order. Our mission is to empower and grow local economies. When consumers get their goods, local merchants get business, and Dashers get paid. celebrate the people behind every order. Our mission is to empower and grow local economies.
Faced with the dynamic demands of this project, we meticulously selected team members for their specialized skills. Our Steadicam operator added fluidity and movement to the visuals, capturing the intensity of Barry's workouts with precision. The Gaffer's expertise in lighting, particularly under the challenging red-light conditions of the workouts, was crucial. They created an atmosphere that amplified the workout's energy while maintaining visual clarity.
Our hair and makeup artists skillfully managed the balance between authenticity and aesthetics during the intense workout scenes. Assistant Camera Operators adeptly focused on rapidly moving subjects, ensuring every high-intensity moment was precisely captured.
In line with our commitment to diversity and inclusion, DePalma Creative ensures that our team represents a broad spectrum of backgrounds and experiences, enhancing the creative process and reflecting our agency's core values.
The collaboration between JP Morgan Chase, Barry's, and our team was centered on crafting a compelling brand story. This narrative highlighted the resilience and growth stemming from their partnership, conveying shared values that foster consumer loyalty and influence purchasing decisions. The storytelling aspect of this project was key to our success, emphasizing the critical role of narrative in brand differentiation and long-term engagement.