WIDEX Partners in Excellence For You Program

OVERVIEW:

Widex partnered with DePalma Creative to pivot from animation to a live-action video, delivering an inspiring, customer-focused story tailored to engage audiologists.

HIGHLIGHTS:

• Initially engaged to create an animated video for a new audiologist-targeted service
• Discovered the need for a more vibrant, resonant approach through client collaboration
• Shifted strategy to live-action based on key statistical insight
• Developed storyboard and script, scouted locations, and cast both a spokesperson and real customer
• Focused on aspirational and inspirational storytelling to connect with the audience

CLIENT FEEDBACK:

“We’re awaiting feedback from Brand, but the initial response was, and I quote, ‘Damn, this is good!’”