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OVERVIEW:
We partnered with NYU Langone Health’s Department of Surgery to create a long-form video and social media content that positioned their Surgical Residency Program as the top choice for matched medical students.
HIGHLIGHTS:
- Produced a comprehensive, long-form residency recruitment video
- Focused on key differentiators to influence final program selection
- Targeted medical students who had already matched
- Delivered complementary social media clips for broader reach
- Ensured brand consistency across all content and platforms
CLIENT FEEDBACK:
“I really can’t thank you and the rest of the [DePalma Team} enough. We had so much fun on this project, I truly couldn’t imagine doing this with a better team. Everyone’s been so efficient and easy to work with…you’ve done such a great job making my vision happen, I appreciate it so much. Very much looking forward to working together again soon!”
